Perpetua’s approach to building an outstanding user experience | Joe Rideout, Co-President at Perpetua

Nathan Wangliao1 min read
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Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine.

Which were the most impactful ones?

We interviewed him to find out! 

Listen to the full episode (link in comments 🔻) to hear about how Perpetua

  • Perfected their self-serve and onboarding flow
  • Built a referral program that generated tons of customers
  • Figured out a usage-based pricing model that works!

Connect with Joe on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

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