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PLG Masters

Pete von Burchard: How Product Led Sales teams proactively guide users towards conversion

Pete, who leads sales at social media management platform Hootsuite, shares tips on how consultative sales can drive users towards upgrade

Mitchell Tan8 min read
PLG MastersPQLs

How PQLs drive revenue growth in PandaDoc’s freemium funnel

Bernard Desarnauts, PandaDoc's VP of Product, gave us an insider's peek into how PandaDoc leverages PQLs to achieve precise and efficient upsell

Mitchell Tan5 min read
PLG MastersPQLs

Chris Lauer: Product Led Sales as Slow Play — how to refine PQLs as your company evolves

Chris shares tips on building a successful PQL system from his past decade as a revenue leader at product-led growth pioneer Heroku

Mitchell Tan6 min read
PLG Masters

Sophia Francis: 3 things RevOps teams in PLG companies must do differently

Sophia, who has led revenue teams at both sales-led and product-led companies, shares guidance on what role RevOps should play in PLG

Mitchell Tan4 min read
PLG Masters

Alex Kudelka: Build a hyperefficient sales organization by embracing product-led growth

Alex shares how his product-led sales team hits higher targets by building efficiency before increasing headcount

Mitchell Tan8 min read
PLG Masters

Partho Ghosh: All Product Management should center around growth

Growth is too often just left to revenue teams. Partho shares why and how PMs should drive it in a PLG company

Mitchell Tan8 min read
Org Charts

Webflow: How to grow by “giving away your Legos”

A breakdown of Webflow's org chart and its latest hiring practices

Laura Peng8 min read
PLG Masters

Emmanuel Straschnov: How Bubble acquires 80 percent of its paying customers for free

Emmanuel shared with us how building an authentic user community was key to the company’s early successes and rapid growth

Mitchell Tan8 min read
PLG Masters

Calvin French-Owen: Why you should have a self-serve motion and how to do it right

Calvin French-Owen shares a framework for thinking about self-serve, and tips on how to do it well

Mitchell Tan5 min read

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